Giving Back to Our City in 2020

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Giving back to our community has been a part of our DNA from day one. This year, more than ever, partnering with different local organizations to provide meals and monetary donations to the city and people of Knoxville, became our focus. And in hindsight, even during a season where giving back seemed more complex than ever...we found a way.

Like everything, the burden is lighter when you find like-minded people and organizations to come alongside you. Amidst the unknown, here's a snapshot of the amazing organizations we partnered with in 2020…

How we impacted our city

The Women LLC of Knoxville   

For our July 8th Castle and Key Cocktail Class, we donated a portion of ticket sale proceeds to The Women LLC of Knoxville.

Project Be Kind

Throughout quarantine, we were able to help prepare and distribute over 500 meals for the essential workers.

Nourish Knoxville

For the past 3 years, we have been able to make a donation to Nourish Knoxville. And even though COVID put a huge halt in the way we have been involved previously, especially with our beloved farmers market, we are looking forward to 2021 when we can partner again!

How you can help us provide 1,500 meals in the month of December

We couldn’t end this year without another amazing Holiday initiative. For the past 3 years, we have offered our gift card promotion around the holidays and this year we are bringing it back with an exciting addition.


We are teaming up with Second Harvest Food Bank of East Tennessee and for every $100 gift card purchased, we will be donating 15 hot meals to our community. Through this partnership, we are setting a goal of providing 1,500 meals to Knoxville residents by December 24th, 2020. We know we can do it! To show our gratitude, when you purchase a $100 gift card, you’ll also receive a $15 bonus gift card.

How to purchase a gift card...

·      Purchase Online

·      You can visit us at Oliver Royale and purchase a card in person.

·      You can also call us at 865-622-6434, and order a gift card that can be mailed to you at no extra cost. 

We are excited to see the impact this promotion will bring to our community. Help us make a difference this holiday season in the fight against hunger in Knoxville!